Final Evaluation Question 4

Final Evaluation Question 3

Final Evaluation Question 2

Final Evaluation Question 1

Final Evaluation

The music video I have created follows the conventions of a real music video and also Andrew Goodwin’s codes and conventions as follows.

Andrew Goodwin’s conventions state that there is a relationship between the lyrics and the visuals. It states that the lyrics of the song will amplify, illustrate or contradict the visuals of a video. My video follows this one convention because the lyrics talk about determination and in the video you can see that the artist is determined to strive towards success. For example, in the video you can see that the artist gives up his life in the hood and focuses on becoming successful. This shows that the lyrics amplify the visuals of the music video. There are a lot of close ups of the artist throughout the music video and the close ups throughout the video follows Andrew Goodwin’s codes and conventions which state that close ups are demanded by the record company. This video follows the codes and conventions of Andrew Goodwin because this video is a concept based and also a narrative based video.

The artist is represented as an inspirational and very determined person who strives towards success. To his audience he comes off as a good role model which is a very good image to embody to this audience. In the video we can see the artist giving up his old life of violence and gang activities and goes into a life of positivity, success and a life which benefits him. The image my artist has embodied is constructed through mise-en scene throughout the video. At the beginning, the artist is seen in all black clothing which shows the dark path he was on when he was involved in gangs and violence. You see his clothing starts to change throughout the video. You see him in a dark room with a spotlight on him wearing white. The colour white is a reference to his new beginning, purity and success at that stage in his career and life and also the artist standing out in the darkness. You see a lot close ups of the artist as he goes from his transition from gang member to successful artist. You can see in some of the close ups he looks quite upset which shows his struggle and in others he is very excited and enthusiastic. The font used for the artist is a customised font which looks like it has been painted on. This font shows that somebody has painted it themselves and this also relates to the artist. It tells us that the artist has done this himself. There is a double meaning to this and the second meaning is that the artist has started and built his career by himself. He is a self-made artist.

I have learned quite a lot from audience feedback. I now know what my audience is into and what they like to see in a rap music video. Our targeted audience was really attracted to the music video because it related to the meaning behind the lyrics and how the music video is clearly a rap genre video. For example, one of the comments were “Good editing. Rhythm fits in with tempo and genre.” The tempo of the song was quite fast so the editing was fast so it can go with the tempo of the song as well. There were a few people who suggested improvements to the video such as “Needs more narrative” and “Shots on Joseph’s face (main artist)”. The targeted audience like the style of the editing but they also like to see some narrative in the video to get them more interested in the video.

I used a lot of different media technologies in the construction and research, planning and evaluation stages of my project. Using Blogger I posted all of my work which involved the music video project such as where we will be filming, what equipment we will be using and what times we will be filming. Another technology I used was a HD Nikon camera which let us shoot really good shots. With these shots that we had on the camera we used Final Cut to edit all of our shots into one video. We were able to use effects which we found on the program especially an earthquake effect which I had learned how to use myself. Once we had finished our music video we used YouTube to post our videos so everyone could see it, like it and comment on it. Throughout the making of the video we took pictures of the artist for our artist’s digipak and album advert. I used Photoshop to edit the pictures so that it looks good and also gives off a particular representation of the artist. 

Final Album Advert

This is the official album advert for Dot Rotten's album. It tells us that the album is out now and includes the Grammy nominated song of the year "Determination."

Final Album Cover

This is my official album digipak i have made for my artist Dot Rotten./The album is called Monster.

A2 Advanved Portfolio: Music Video Feedback

A2 Advanved Portfolio: Music Video Feedback: Here is music video feedback for my music video. Here the group was asked various questions concerning my music video in terms of genre, concepts and areas of improvement that was needed to be included to the video in order to make the music video better as a whole. This was uploaded by Sage Odumosu

Photos Taken For Digipak/Album Advert

Album Cover Photos by Slidely Slideshow
These are the photos we took for the digipak and the album advert. We used a dark background to create the vibe we wanted. The pictures came out a bit blurry but more pictures will be taken.

Album Advert

This is the first draft of my album advert promoting my artist's album.

Album Cover Draft

This is a first draft of my album cover. The album is by Dot Rotten and the name of the album is called "Monster".

Organisation Of Photo-Shoot

Now that I have completed my logo designs I need to start planning the photo shoot and everything we will need for it, the location, the props we will need and when we will be doing it.

Location: For the location we will be using the drama studio during the day for some of our shots. The drama studio is a good location to use because of the space inside we can use and the atmosphere we can create inside it. We will also be doing it on the roof of a flat in the local area to get a good shot of the city and the artist at night. The night view of the city is very nice and there are a lot of bright lights during the night which will be really good.

Costume: The artist will be wearing all black clothing such as black jeans, black shoes, black hoody and a bandana in one of the photo shoots to show and emphasize his dark side and in other shoots he will be wearing bright and outstanding coloured costumes so we can see his much brighter and pure side.

Props: One prop we will be using is a plastic gun which will be used in shots where the artist is wearing all black. We will also be using a red flare in the photo shoot at night.

Equipment: The equipment we will be using is a Nikon Camera and also lighting equipment in the drama studio to set the mood and get the correct light to take pictures.

Booking: We will be booking the drama studio for a few days in the week to have our photo shoot.

Artist's Logo

Logo 1

Logo 2

Logo 3

These logos are for my artist's name. Please vote on the side which logo looks better for my artist.

Album Logo

Logo 1

Logo 2

Logo 3

These are three album logos i have made for my artist's album. Please vote for which logo you like the best by using the poll on the side. Vote for either logo 1, 2 or 3. Thank you.

Digipak Layout

This is the layout of my digipak for my artist's album. I will be using the four sided layout for my digipak. My artist's name is Dot Rotten and the title of the album will be called "Monster".

Magazine Album Advert Analysis

Magazine Album Advert Analysis

This is the analysis of album adverts for genres Hip-Hop/Rap and RnB. I have analysed these album adverts to learn the conventions of album adverts and also see how they attract an audience.

Digipak Analysis

In this analysis I have analysed three music album digipaks. I have analysed two rap digipaks and one digipak from a different genre so that I can gain an understanding of how digipaks should look and what they should make the audience think about.

Dot Rotten- Determination Final Draft

This is our final draft of our A2 music video determination. We have added a few extra footage and edited it further to make it look a lot better and there are more special effects used.

Music Video Feedback

Feedback on Music Video

This is the feedback we have received for our music video. We have gained a lot of good feedback based on the artist, the concept of the video, how it has been edited and the locations used for the music video. We have also received feedback on how to improve the video in terms of cuts and the camera angles used. There are parts in the video where a certain camera angle is used frequently and also where there are not enough edited cuts. Overall, we have received more positive feedback than negative feedback and we will improve on parts which need to be improved.