Friday, 31 October 2014

Star Image Board



This image board I have created is a description of my artist’s star image physically and metaphorically. The image board shows the audience what my artist would wear and what the artist represents. I made this image board to give me, my group and my audience an idea of the type of person our artist is and what he stands for.

The first image is the image on the top left hand corner which is a picture of an artist wearing all white clothing. The artist is wearing a white long sleeve shirt, white jeans and white high top shoes. The colour of the clothing gives off a really bright and successful vibe because the colours give off a sense of purity and success which is what the artist represents.

The image on the top right corner is a picture of a man wearing a bandana. This image shows criminality and gang violence which is what the artist himself has been through and been a part of which will be seen in parts of the video.

The image at the top in the centre is an image of another artist wearing all black clothing. You can see him wearing a black hoodie and black jeans. This clothing is the type of clothing that the artist will wear which will represent his past. The clothing connotes darkness and corruption and this will be a part of his image in the video which he will present to the audience.

The image below it is an artist performing on stage in front of a crowd. Here you can see that this artist is successful and is performing in front of a crowd of people who love the artist and are inspired by his success and lyrics. The artist will also embody these representations being success and inspiration.


Finally, the image below it is a woman staring into a mirror and seeing a different version of herself. I have added this picture in the image board because the artist also has changed over time throughout his time as he becomes successful. In the video the rapper shows progression from a person who had nothing and corrupted by gang violence to a person who has become pure and changed into a successful person.

Monday, 27 October 2014

Planning Pitch Response

The planning pitch went well. We have presented our ideas which included star image, target audience, locations and props, the meaning of the song and the concept of our video. We were given a lot of positive feedback because people liked the meaning of the song and the concept of the video.

Saturday, 25 October 2014

Planning Pitch By Dolvani, Sage and Joseph





This is a video of my groups planning pitch. In this video we present to our classmates and teacher our ideas for our music video. We talk about the narrative, the location, props and costumes we will be using, the concept of the video and how we will incorporate that into our music video. This presentation is for the main purpose of helping people to understand what our video is about and what message it is trying to give out.

Friday, 24 October 2014

Shooting Script by Dolvani, Sage and Joseph



This is the shooting script which we have made for our music video. We have included all of the scenes that we will do and all the editing we will do to the video. This shooting script was made so we know what type of editing and camera angle will be used throughout the video.

Friday, 17 October 2014

Planning Pitch



This is the planning pitch which me and my group. In the planning pitch we talk about what we are going to be doing for our music video, what song we will be using, the meaning of the song and where we will be filming.

Thursday, 16 October 2014

Response To Focus Group

The focus group provided us with great feedback on our ideas for the concept of the video and what we planned to film. We were told that the concept is really good and will reinforce the lyrics of the song. The locations we chose for the video are good to use and we were also given an idea to have a specific person to play the artist; a person who could relate to the lyrics and who is really energetic and could express the same energy that the lyrics give off by performing.

Wednesday, 15 October 2014

Focus Group





This is my groups focus group. We pitched the concept of our music video idea to Kawsar, Maya and Hafsah and they gave us their opinion about our idea and also answered a series of questions which we asked them.

Sunday, 12 October 2014

Final Synopsis

In this synopsis I will explaining what we will be doing for each part of the music video. Me and my group have sat down together and started brainstorming ideas to what we will be doing in the video and we came up with a lot of ideas and narrowed it down to the ideas which we have now.
Throughout the whole video we will have the artist rapping in a dark room with a spotlight on him. As he raps we also see what he is rapping about. The rapper talks about how he came from to being around gangs and earning small amount of money to being signed to a record label and earning a lot of money and being successful. Keeping that idea in mind we decided to do a small narrative of the rapper's life changing from being poor and getting involved in gang activities to being successful and rich.

The beginning of the song is really slow so we thought to have different body shots of the artist and have it in slow motion so it goes with the tempo of the song. Since our narrative is the artist's life changing throughout the song we will have the artist coming out of his flat in the neighbourhood wearing all black.
[Verse 1]
 I bet you don't know how hard that it gets
 Against all odds and harbouring stress
 Got to the concerts but started at sets
 It wasn't easy
 Never had no help from no olders
 Young kid with the world on my shoulders
 Telling myself I've gotta stay focused
 Please believe me

 [Verse 1 / Rap]
 I remember when it got overly peak
 Young shooter with a strap in my hand
 In a house full of man dem saying "nobody speak" and
 "Where's the money?"

 [Bridge]
 I was on a bad path but I changed it
 Good things come to those who have patience

 So I ain't made it but still I says it
In this first verse  we will see the artist performing in a dark studio room with a spotlight on him rapping and then when he talks about his gang life we will cut to the scene when he is in his black outfit and he will rap as well. We will also see a small scene of him taking part in gang violence. 
 [Hook]
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going
 Determination
 No I'll never give up
 No I'll never give up
 No I'll never give up, it's called
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going, uh
In the hook we will have the artist performing in the same studio room. We will also have mirrors behind him lined up as he performs. 
 [Verse 2]
 And I couldn't care less about all these haters
 Couldn't care less about being famous
 All I'm on is family, business and papers
 Plus I make tunes for all of these ravers
 Promoter pay me my wages
 Money goes in my savings
 Did a six figure deal from these majors
 Aura's pointless
 Even when my ex girlfriend weren't faithful
 And my whole life was feeling unstable
 And I had threats of being dropped by the label
 I kept going

 [Bridge]
I was on a bad path but I changed it
 Good things come to those who have patience
 So I ain't made it but still I says it
In the second verse we will see him out of his gangster clothes and wearing different clothes. There will be parts where we cut back to the scene with him in the black studio room. In this verse he talks about how his life was not feeling stable and how his girlfriend was not faithful to him so we will have a small scene where you see his ex girlfriend with another man. 
 [Hook]
The hook plays again and in this part of the song the artist has become successful walks to the dark studio room to perform a song and he sees himself in the room performing. This means that he has been through all the bad things but he stayed determined and now he has found himself. 

Saturday, 11 October 2014

Audience Profile


Name: Eli Korbaine

Age: 19

Gender: Male

UK Tribes Category: Get Paid Crew- Eli fits into the Get Paid Crew Category. He has two main goals in life – to make money and be their own boss. Motivated, resourceful and determined, Eli grew up in the Urban sprawl and is determined to emerge successful on his own terms and receive the respect and income he deserve. Inspired by the likes of self-made entrepreneurs, from Sir Alan Sugar to Rashid Kasirye, founder of Link Up TV, Eli firmly believes it’s about working hard, grafting and having the business savvy to get ahead.

Lifestyle Category: Innovator- The innovator is the type of person that wants to make their mark in the world based on what they do in life.

Occupation: Student at UEL (University of East London) currently studying Music Technology. 


Interests: Eli’s is interested in music and money. He loves to earn money because of his talent for music. He enjoys sports with his friends such as football and basketball. Eli enjoys listening to a range of different music genres like Reggae, RnB, Hip-Hop/Rap and Rock. 

Clothing Style: Eli likes to wear both bright and dark coloured clothing such as black hoodies, slim fit jeans and high top trainers. Brands that he is into are Nike, Air Jordan, Adidas and many more.

This audience profile was created to show what type of people the video will be targeted at and the people that will like it and/or relate to it. 

Friday, 10 October 2014

Mood Board Annotation


I have constructed this image board to give me ideas of how I want my music video to be, how I want the artist to be represented and the editing I will use in the video. This mood board represents the type of vibe and image I want my music video to have.

The image on the bottom left hand side of Luke James shows him in a dark studio room with mirrors behind him gives off a dark vibe and the mirrors around him makes it seem like he is surrounded by himself, showing how he is isolated and surrounded by himself and his emotions and thoughts. It is a really good vibe which is given off by the setting itself.

The dance studio at the bottom is a location which I would possibly like to use because it’s a nice and open space which we could use and it would be good to recreate the type of atmosphere that was in the Luke James video.

Above the dance studio image there are two small images which have Meek Mill in one and ASAP Rocky in the other video. In the ASAP Rocky picture you see a TV static effect in the background which is a really cool effect which I could use as the beat drops in my music video. The Meek Mill image has the word “Levels” written across it and I saw this in his music video. As she blows out smoke, the letters of the word “Levels” started to flash bit by bit until it completely appeared and stopped flashing. I could use that editing technique to introduce the track name.

The image of the Migos on the top right hand corner shows the type of image I want the artist to have. I want the artist to look really stylish. The artist will wear branded clothing and will wear different types of clothing in different scenes of the music video. The image also shows the type of camera angle there will be used such as low angles. The Luke James image above the image on the bottom left hand corner shows another camera angle which is a close up which I would like to use to show the artist’s emotion.

The image of ASAP Rocky on the bottom right hand side shows him with a group of people riding with him. The artist will also have people with him in the video in the background and they could be like his friends/posse that he hangs around with.

The image of a woman smoking in the top left hand side is part of a video of The Migos called Bando. There was a reverse and slow motion effect used in the video which I would also like to get a chance to use in our video.


In the video I would like to create a theme which shows success, determination and loyalty and I will do that by taking in ideas and small pieces from all these different music videos which I have looked at and also make the editing look nice as well. 

Wednesday, 8 October 2014

Chosen Song Lyric Annotation

Lyric Annotation

As we have chosen our song that we want to do for our music video i took the opportunity to read through the lyrics of the "Determination" song and i have started to annotate it in order to understand what he is talking about in each one of Dot Rotten's verses.
In the link of the song which is the beginning before the first verse comes in he says " Knock me down and i get back up, push me down and i get back up". Him saying this means that every time he gets knocked down he always bounces back up. He shows determination even though he gets put down.

As the first verse comes in he talks about how hard his life was not easy before when he was trying to make it into the music business. He talks about how he got to doing concerts but before that he started at sets which was when he was trying to come up he was doing small shows. He also thinks back to when he got into gang related activities like holding guns and being surrounded by gang members trying to get money. But in the link he says "I was on a bad path but i changed it good things come to those who have patience" this tells us that he moved away from all of that and focused on his music and was patient.

The hook says "Determination. I keep going, i just keep going" telling us that he keeps on going on with his life despite everything that happened.

In the second verse, he says "And i couldn't care less about all these haters, couldn't care less about being famous, all I'm on is family, business and papers." He says he doesn't care about everyone that doesn't like him and all the fame that comes with being a rapper and all he really cares about is his family, the money he earns and his business. He tells us that his girlfriend was also unfaithful to him and his life felt like it was falling apart because of all the bad things happening but he put aside all the negativity and tried his best to focus on his music career.


Monday, 6 October 2014

Chosen Song Lyrics: Dot Rotten- Determination


[Link x2]
 Knock me down and I get back up
 Push me down and I get back up
 Hold me down and I get back up
 Shoot me down and I get back up

 [Verse 1]
 I bet you don't know how hard that it gets
 Against all odds and harbouring stress
 Got to the concerts but started at sets
 It wasn't easy
 Never had no help from no olders
 Young kid with the world on my shoulders
 Telling myself I've gotta stay focused
 Please believe me

 [Verse 1 / Rap]
 I remember when it got overly peak
 Young shooter with a strap in my hand
 In a house full of man dem saying "nobody speak" and
 "Where's the money?"

 [Bridge]
 I was on a bad path but I changed it
 Good things come to those who have patience
 So I ain't made it but still I says it

 [Hook]
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going
 Determination
 No I'll never give up
 No I'll never give up
 No I'll never give up, it's called
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going, uh

 [Verse 2]
 And I couldn't care less about all these haters
 Couldn't care less about being famous
 All I'm on is family, business and papers
 Plus I make tunes for all of these ravers
 Promoter pay me my wages
 Money goes in my savings
 Did a six figure deal from these majors
 Aura's pointless
 Even when my ex girlfriend weren't faithful
 And my whole life was feeling unstable
 And I had threats of being dropped by the label
 I kept going

 [Bridge]
I was on a bad path but I changed it
 Good things come to those who have patience
 So I ain't made it but still I says it

 [Hook]
Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going
 Determination
 I keep going, I just keep going
 I keep going, I just keep going
 I keep going, I just keep going
 Determination
 No I'll never give up

 No I'll never give up

Sunday, 5 October 2014

Chosen Song



The song we have chosen to do is Dot Rotten "Determination" because the lyrics are really nice to listen to and it is really inspiring. The concept behind the song is being determined to do what you need to do despite everything going on around you which is a really inspirational song and will really appeal to a lot of people. The pace of the song is fast which makes it easier for us to edit it really well and add some special editing effects to the video. It is a clean song so there is no swearing in the song and also the instrumental is really good and you could use editing to amplify the instrumental and what type of theme it gives off.

Three Potential Songs- Pros and Cons


As a group we have decided on the Hip-Hop/Rap genre and have come to three potential song choices which are “Settle Down” by Jake Miller, “In Vein” by Rick Ross and The Weeknd and finally “Determination” by Dot Rotten. To help me choose between the songs I have thought about the pros and cons for all three songs.

In the Jake Miller song he talks about girls wanting to settle down with him but he isn’t into the girls that want him. The song has quite a fast pace which is good because the editing could be made fast as well. There is no swearing in the song or any inappropriate language in the song and the video could have an intertextual reference in it. The bad thing about the song is the lyrics are not that good. The concept of the song itself does not appeal to me because it seems quite immature to just be talking about girls and there wouldn’t be a lot of editing put into the video.

The Rick Ross song with The Weeknd he is talking about girls, the people around him and how his career has changed his life. The song is really nice and slow and the concept is really good which makes me like the song even more. The instrumental is quite slow so the editing could be made slowly as well but you could edit the video so scenes cut to the beat which would look really good. However, the song may be too slow and there is a lot of swearing in the video which are really noticeable.

The Dot Rotten song is about him being really determined to keep on making music despite everything he has been through which was really negative towards him. I really liked the concept of the video because it is really inspirational and positive. The tempo of the song is fast which is good because fast editing will look really good and you could do a lot of editing with fast tempo songs. The instrumental sounds really dark and has a deep bass which is what makes the track better that way the editing will coincide with instrumental. The only bad thing about the song is that parts of the song are repeated again and again in the song and can get a bit annoying. 

Friday, 3 October 2014

Representation Essay

50 Cent - Candy Shop / Disco Inferno - 12''

In the 50 Cent “Candy Shop” video, 50 Cent is considered to be the handsome, rich man and the women are seen in this video as sexual objects for his pleasure. This is seen in the cinematography, camera shots and in the editing throughout the video.

The Mise-en scene in the video tells us the target audience how the women and the men are represented throughout the video.

The location is set at a mansion at night. This gives off a sense of wealth already at the start of the video showing that they are wealthy people. At the beginning, 50 Cent pulls up to the mansion in a red Ferrari. This tells us that he is a very rich person and as a man he is also very successful. The colour of the car being red as well connotes lust and love. As he walks into the mansion there are a lot of women standing there by the door waiting for him. All the women are wearing revealing clothing such as lingerie and revealing dresses. Their costumes suggest that the women are really sexual and provocative like the woman in the sexy nurse outfit which emphasises her assets and has a whip in her hand. The whip she is holding resembles is an icon for sexual activities such as foreplay. This tells us that the house he walked into is a brothel and the women he met are potential sexual partners. 50 Cent is seen wearing different clothes throughout the video. He is seen wearing a lot of designer brands such as the red and white trainers with his “G-Unit” label name on the shoes which tells us again that he is really wealthy. The lighting starts off really low but at different points throughout the video the lighting gets higher when 50 Cent is with a girl. For example, when he is in the nurses room there is high key lighting and the lighting shows off the nurse’s curves and her body. When you see close ups of the girls you see them biting their lips or they have a very erotic facial expression which shows that they are having sex with him or they are lusting over him. The Mise-en scene throughout the video tell us that the women in the video are really sexual and provocative whereas 50 Cent is seen to be very successful and wealthy.

Throughout the video there are a lot of close ups of the girls showing their facial expressions and how erotic, provocative and how sexual the girls look. There are a lot of low angle shots on 50 Cent when he is rapping which makes him look really powerful, dominant and intimidating. You see a few mid shots of the women showing us what they are wearing and what they are doing in this case how they were dancing provocatively as a group.

The editing in the video also shows us how the men and women are represented throughout the video. There are a lot of cut scenes in the video and in the cut scenes we see 50 Cent with a different woman. This shows us that he is really promiscuous because he is seen with more than woman. There are action match ups of the girls dancing, showing different angles of their body whiles they are dancing. There are also action match ups when 50 Cent is with a girl in bed and also when he is with the sexy nurse.


To conclude, the women in this video are shown to be very erotic, provocative and sexually active. They are also seen to be sexual objects for a man’s pleasure. 50 Cent is seen as a successful and very expensive man who wears a lot of high class brands, drives expensive cars and is also seen as a promiscuous person as he is seen with a lot of women.